Leveraging knowledge in global key account management : findings from a benchlearning group project in the industry
Martin P. Arnold, Christian Belz and Christoph Senn
| Year of publication: |
2001
|
|---|---|
| Authors: | Arnold, Martin Patrick ; Belz, Christian ; Senn, Christoph |
| Other Persons: | Arnold, Martin P. (contributor) |
| Publisher: |
St. Gallen : Verl. THEXIS |
| Subject: | USA | United States | Lernende Organisation | Learning organization | Key-Account-Management | Key account management | Kundengruppenmanagement | Internationales Management | Wissensmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | VII, 74 S graph. Darst |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 2001/1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 61 - 66 kart. |
| ISBN: | 3-908545-60-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001536216