Leveraging knowledge in global key account management : findings from a benchlearning group project in the industry
Martin P. Arnold, Christian Belz and Christoph Senn
| Year of publication: |
2001
|
|---|---|
| Authors: | Arnold, Martin P. ; Belz, Christian ; Senn, Christoph |
| Publisher: |
St. Gallen : Verl. THEXIS |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 74 S. : graph. Darst. |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis. - Vol. 2001,1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-908545-60-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004600434