Leveraging mobile media : cross-media strategy and innovation policy for mobile media communication
Valerie Feldmann
| Year of publication: |
2005
|
|---|---|
| Authors: | Feldmann, Valerie |
| Publisher: |
Heidelberg [u.a.] : Physica-Verl. |
| Subject: | Mobilkommunikation | Mobile communications | Mediensektor | Media industries | Technologiepolitik | Technology policy | Medienökonomik | Media economics | Medienwirtschaft | Mobile Telekommunikation | Innovationsmanagement | Wettbewerbsstrategie | Medienwirkungsforschung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XII, 269 S graph. Darst 23,5 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Berlin, Freie-Univ., Diss., 2005 |
| Notes: | Literaturverz. S. [241] - 269 Pb. : EUR 53.45 (freier Pr.), sfr 88.50 (freier Pr.) |
| ISBN: | 3-7908-1575-6 |
| Classification: | Marketing ; Nachrichtentechnik, Kommunikationstechnik: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002493669