Leveraging organizational capital for innovation : the process of marketing knowledge co-creation
Florian Kohlbacher
| Year of publication: |
2007
|
|---|---|
| Authors: | Kohlbacher, Florian |
| Published in: |
Organizational capital : modelling, measuring and contextualising. - London [u.a.] : Routledge, ISBN 0-415-43771-7. - 2007, p. 234-257
|
| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Innovation | Marketing | Wissen | Knowledge | Verhalten in Organisationen | Organizational behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786246