Ticking away the moments : timing regularity helps to better predict customer activity
Year of publication: |
September-October 2016
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Authors: | Platzer, Michael ; Reutterer, Thomas |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 5, p. 779-799
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Subject: | customer-base analysis | customer lifetime value | purchase regularity | stochastic prediction models | noncontractual settings | Pareto/NBD | Prognoseverfahren | Forecasting model | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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