Leveraging social media metrics in improving social media performances through organic reach : a data mining approach
Year of publication: |
2018
|
---|---|
Authors: | Huang, R. Jen-peng ; Depari, Genesis Sembiring ; Riorini Vandayuli, Sri ; Wang, Pai-Chou |
Published in: |
The review of economic and business studies : REBS. - Iaşi : [Verlag nicht ermittelbar], ISSN 2068-7249, ZDB-ID 2480537-3. - Vol. 11.2018, 2, p. 33-48
|
Subject: | social media | data mining | organic reach | Facebook pages | Rapidminer | Data Mining | Data mining | Social Web | Social web | Online-Marketing | Internet marketing |
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