Leveraging social media technology for business transformation : the case of corporate social communities
Richard L. Gruner, Damien Power and Paul K. Bergey
| Year of publication: |
2013
|
|---|---|
| Authors: | Gruner, Richard L. ; Power, Damien ; Bergey, Paul K. |
| Published in: |
Social media in strategic management. - Bingley : Emerald, ISBN 978-1-78190-898-3. - 2013, p. 27-42
|
| Subject: | Social Web | Social web | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226716