Leveraging social media to create socially responsible consumers
Year of publication: |
2022
|
---|---|
Authors: | Rishi, Bikramjit ; Kuthuru, Neha Reddy |
Published in: |
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science. - Boca Raton, FL : Routledge, ISBN 978-1-000-40802-7. - 2022, p. 415-432
|
Subject: | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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