Leveraging Social Network Sites in New Product Development : Opportunity or Hype?
Year of publication: |
2014
|
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Authors: | Roberts, Deborah L. ; Candi, Marina |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Produktentwicklung | New product development | Soziales Netzwerk | Social network | Innovation |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product Innovation Management Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 3, 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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