Leveraging sponsorship : the activation ratio
Norm O'Reilly; Denyse Lafrance Horning
| Year of publication: |
2013
|
|---|---|
| Authors: | O'Reilly, Norm ; Horning, Denyse Lafrance |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 4, p. 424-437
|
| Subject: | Promotions | Activation ratio | Marketing | Sport sponsorship | B2B marketing | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | B-to-B-Marketing | Business-to-business marketing | Sport | Sports |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239254