Leveraging stakeholder networks with outside-in marketing
Year of publication: |
2021
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Authors: | Petersen, J. Andrew ; Schmid, Franziska |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 72-75
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Subject: | Outside-in marketing | Social network analysis | Stakeholder networks | Stakeholder | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Theorie | Theory |
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