Leveraging synergies between R&D and key account management to drive value creation
Georg F. L. Wießmeier; Axel Thoma; Christoph Senn
| Year of publication: |
2012
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|---|---|
| Authors: | Wießmeier, Georg F. L. ; Thoma, Axel ; Senn, Christoph |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 55.2012, 3, p. 15-22
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| Subject: | Key-Account-Management | Key account management | Betriebliche Wertschöpfung | Value creation | Synergie | Synergy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554216