Leveraging the corporate brand
James R. Gregory, with Jack G. Wiechmann
| Year of publication: |
1997
|
|---|---|
| Authors: | Gregory, James R. ; Wiechmann, Jack G. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Markenname | Markenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 233 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3444-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004346255