Unveiling user-generated content : designing websites to best present customer reviews
Year of publication: |
2011
|
---|---|
Authors: | Liu, Qianqian ; Karahanna, Elena ; Watson, Richard T. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 54.2011, 3, p. 231-240
|
Subject: | Website | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Content Management | Content management | Social Web | Social web | Virales Marketing | Viral marketing |
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