Licensing and the rhetoric fun : the cute and the cool
Year of publication: |
2013
|
---|---|
Authors: | Brougère, Gilles |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 4, p. 342-350
|
Subject: | Licensing | Children's culture | Cool | Cute | Fun | Material culture |
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