Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Vardan Avagyan, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
| Year of publication: |
December 2016
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|---|---|
| Authors: | Avagyan, Vardan ; Esteban-Bravo, Mercedes ; Vidal-Sanz, Jose M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 4, p. 780-796
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| Subject: | New product diffusion | Successive generations | Trade-in | Upgrades | Optimal pricing | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Preismanagement | Pricing strategy | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634062