Lifestyle and event marketing : building the new customer partnership
Alfred L. Schreiber with Barry Lenson
| Year of publication: |
1994
|
|---|---|
| Authors: | Schreiber, Alfred L. ; Lenson, Barry |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Lebensstil | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 263 S. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-056153-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004180262