Multicultural marketing : selling to the new America
Year of publication: |
c2001
|
---|---|
Authors: | Schreiber, Alfred L. |
Other Persons: | Lenson, Barry (contributor) |
Publisher: |
Lincolnwood, Ill. : NTC Business Books |
Subject: | Marketingmanagement | Marketing management | Marketing | Ethnische Gruppe | Ethnic group | USA | United States |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
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