Lifestyle market segmentation
Year of publication: |
1991
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Authors: | Michman, Ronald D. |
Publisher: |
New York [u.a.] : Praeger |
Subject: | USA | Marktsegmentierung | Lebensstil |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da, (2011)
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Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H., (2011)
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Michman, Ronald D., (1991)
- More ...
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Michman, Ronald D., (1974)
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D., (2006)
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The duble income family : a new market target
Michman, Ronald D., (1980)
- More ...