Like-influencer framework : a study of factors influencing click of "like" option by users on Facebook
Year of publication: |
2018
|
---|---|
Authors: | Sharma, Rashmi |
Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 258-270
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Subject: | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Kundenanalyse | Customer analysis | Motivation | Persönlichkeitspsychologie | Personality psychology |
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