The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Year of publication: |
2022
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Authors: | Naraine, Michael L. ; Bakhsh, Jordan T. ; Wanless, Liz |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 3, p. 239-252
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Subject: | sport marketing | Instagram | interactivity | sponsorship | activation | Sponsoring | Sponsorship | Social Web | Social web | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Online-Marketing | Internet marketing | Sport | Sports |
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