Like "my wife and mother-in-law" : Mikmak and the need to assign a three-dimensional definition for groups of children-consumers
David Levin
| Year of publication: |
2016
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|---|---|
| Authors: | Levin, David |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 17.2016, 4, p. 350-362
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| Subject: | Qualitative methods | Peers | Childhood studies | Children and brands | Online media | Other media and children | Kinder | Children | Soziale Gruppe | Social group | Qualitative Methode | Qualitative method | Kommunikationsmedien | Communication media | Social Web | Social web | Jugendliche | Youth | Zielgruppe | Target group | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-05-2016-00600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615409