Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Year of publication: |
2020
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Authors: | Youn, Seounmi ; Shin, Wonsun |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 2, p. 213-231
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Subject: | Adolescents | advertising scepticism | information disclosure | persuasion knowledge model | privacy calculus model | social media newsfeed advertising | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Datenschutz | Data protection | Informationsverbreitung | Information dissemination |
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