Likeable business : why today's consumers demand more and how leaders can deliver
Dave Kerpen
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Kerpen, Dave |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 220 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-07-180047-6 ; 0-07-181373-X ; 978-0-07-180047-1 ; 978-0-07-181373-0 ; 0-07-180048-4 ; 978-0-07-180048-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672155