Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Gopal Das
| Year of publication: |
2014
|
|---|---|
| Authors: | Das, Gopal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 284-292
|
| Subject: | Retailer awareness | Retailer association | Retailer perceived quality | Retailer loyalty | Purchase intention | Indian food retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Indien | India | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Markenartikel | Brand | Markenimage | Brand image | Produktqualität | Product quality | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348757