Linking cause-related marketing to sales force responses and performance in a direct selling context
| Year of publication: |
2008
|
|---|---|
| Authors: | Larson, Brian V. ; Flaherty, Karen E. ; Zablah, Alex R. ; Brown, Tom J. ; Wiener, Joshua L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 2, p. 271-277
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