Pricing Diagnosis-Based Services When Customers Exhibit Sunk Cost Bias
Year of publication: |
2018
|
---|---|
Authors: | Kong, Guangwen ; Rajagopalan, Sampath ; Tong, Chunyang |
Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 7 (17.04.), p. 1303-1319
|
Publisher: |
Wiley |
Saved in:
Online Resource
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