Linking CRM to customer-oriented behaviour through service climate perceptions
Mei-Ling Wang
| Year of publication: |
2018
|
|---|---|
| Authors: | Wang, Mei-Ling |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 12.2018, 3, p. 243-261
|
| Subject: | service climate perception | customer-oriented behaviour | customer relationship management | CRM | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception | Klimawandel | Climate change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960565