Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
| Year of publication: |
2012
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|---|---|
| Authors: | Schulze, Christian ; Skiera, Bernd ; Wiesel, Thorsten |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 2, p. 17-33
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