Linking Customer and Financial Metrics to Shareholder Value : The Leverage Effect in Customer-Based Valuation
Year of publication: |
2014
|
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Authors: | Schulze, Christian |
Other Persons: | Skiera, Bernd (contributor) ; Wiesel, Thorsten (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Shareholder Value | Shareholder value | Kundenwert | Customer value | Kapitalstruktur | Capital structure |
Extent: | 1 Online-Ressource (3 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol. 76, 17-32, March 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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