Linking key account management practices to performance outcomes
Year of publication: |
2015
|
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Authors: | Tzempelikos, Nektarios ; Gounaris, Spiros |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 22-34
|
Subject: | Key account management | Practices | Relationship marketing | Empirical research | Key-Account-Management | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management |
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