Linking market orientation, innovation and performance : an empirical study on small industrial enterprises in Spain
Antonio L. Leal-Rodríguez (Universidad Loyola Andalucía), Gema Albort-Morant (Universitat de València)
Year of publication: |
2016
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Authors: | Leal-Rodríguez, Antonio L. ; Albort-Morant, Gema |
Published in: |
Journal of small business strategy. - Peoria, Ill. : [Verlag nicht ermittelbar], ISSN 1081-8510, ZDB-ID 2472053-7. - Vol. 26.2016, 1, p. 37-50
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Subject: | market orientation | innovation outcomes | business performance | SMEs | partial least squares | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Spanien | Spain | Innovation | Innovationsmanagement | Innovation management | Partielle kleinste Quadrate | Partial least squares |
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