Linking quality, cost, competitive intensity and types of industry to the implementation of new marketing strategy in the Malaysia engineering industry
Eng Teong Yau, Lee Ping Lim, Choon Hee Ong
| Year of publication: |
2024
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|---|---|
| Authors: | Eng Teong Yau ; Lee Ping Lim ; Hee, Ong Choon |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 11.2024, 5, p. 496-519
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| Subject: | competitive intensity | cost | engineering industry | marketing strategy | quality | type of industry | Marketingmanagement | Marketing management | Malaysia | Industrie | Manufacturing industries | Qualitätsmanagement | Quality management | Maschinenbau | Machinery industry | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2024.140849 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056752