Linking service-dominant logic and strategic business practice : a conceptual model of a service-dominant orientation
Year of publication: |
2012
|
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Authors: | Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 1, p. 21-38
|
Subject: | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Value creation |
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