Linking servicescape to customer satisfaction : exploring the role of competitive strategy
Year of publication: |
2012
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Authors: | Miles, Patti ; Miles, Grant ; Cannon, Alan |
Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 32.2012, 7, p. 772-795
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Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Dienstleistungsmanagement | Service management | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | USA | United States |
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