Linking sources of consumer confusion to decision satisfaction : the role of choice goals
Year of publication: |
2013
|
---|---|
Authors: | Wang, Qing ; Shukla, Paurav |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 4, p. 295-304
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Großbritannien | United Kingdom |
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