Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Qing ; Shukla, Paurav |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 4, p. 295-304
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