Listening to the voice of the market : how to increase market share and satisfy current customers
R. Eric Reidenbach
| Year of publication: |
2010
|
|---|---|
| Authors: | Reidenbach, R. Eric. |
| Publisher: |
New York : Productivity Press, |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Marktanteil | Market share |
| Description of contents: |
section 1. Defining the VOM -- section 2. How to listen -- section 3. How to use the VOM.
|
Online Resource
| Extent: | 1 online resource (xi, 193 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4200-9331-5 ; 978-1-4200-9330-8 |
| Other identifiers: | 10.1201/b10237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015068165