Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Year of publication: |
2023
|
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Authors: | Ku, Hsuan-Hsuan ; Chen, Pei-Ting |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 3, p. 454-471
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Subject: | Claim credibility | Extra affixed labels | Need for cognition | Product benefits | Product evaluation | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Produktivität | Productivity | Produktinformation | Product information | Kognition | Cognition | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Produktqualität | Product quality |
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