Literary criticism in advertising and consumer research : revisiting Barbara Stern
Year of publication: |
2022
|
---|---|
Authors: | Fowler, Aubrey ; Das, Arindam ; Fowler, Jie Gao |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 3, p. 336-351
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
-
Chudzian, Joanna, (2014)
-
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina, (2017)
-
Effectiveness of female nudity in e-advertising
Digout, Jacques, (2017)
- More ...
-
Façade, fashion and fornication : exploring the embodiment of self in Chinese consumer culture
Fowler, Aubrey, (2017)
-
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao, (2024)
-
It Ain't Easy Being Green : Exploring the Gap between Macro and Micro Green Agendas
Fowler, Aubrey, (2013)
- More ...