Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Jie Gao Fowler and Amy Watson, Sandipan Sen and Nilanjana Sinha
| Year of publication: |
2024
|
|---|---|
| Authors: | Fowler, Jie Gao ; Watson, Amy ; Sen, Sandipan ; Sinha, Nilanjana |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 1, p. 14-28
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| Subject: | Anarchy | Emergent marketing system | Emerging economy | Marketing system | Purposeful marketing system | Structured marketing system | Schwellenländer | Emerging economies | Marktwirtschaft | Market economy | Marketing | Systemtransformation | Economic transition | Markt | Market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2023-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472701