Living "up in the air" : meeting the frequent flyer passenger
José I. Castillo-Manzano; Lourdes López-Valpuesta
| Year of publication: |
2014
|
|---|---|
| Authors: | Castillo-Manzano, José I. ; López-Valpuesta, Lourdes |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 40.2014, p. 48-55
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| Subject: | Frequent flyer passenger | Loyalty programmes | City breaker | Low-cost carrier | Passenger profile | Discrete choice models | Passagierluftverkehr | Air passenger transport | Personenverkehr | Passenger transport | Kundenbindungsprogramm | Loyalty program | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412013