Local Restaurants’ Advertising Response to Better Online Ratings
Year of publication: |
2020
|
---|---|
Authors: | Lei, Ying |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Gastronomie | Restaurant industry | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2017 erstellt Volltext nicht verfügbar |
Other identifiers: | 10.2139/ssrn.3059763 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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