Location-based advertising : privacy concerns no big deal
Dr. Michael Schade, Dr. Rico Piehler, Dr. Claudius Warwitz, Prof. Dr. Christoph Burmann
| Year of publication: |
2016
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|---|---|
| Authors: | Schade, Michael ; Piehler, Rico ; Warwitz, Claudius ; Burmann, Christoph |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 33.2016, 6, p. 56-61
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| Subject: | Datenschutz | Data protection | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612633