Location-based mobile advertisements and gender targeting
Syagnik Banerjee (Sy); Ruby Roy Dholakia
| Year of publication: |
2012
|
|---|---|
| Authors: | Banerjee, Syagnik ; Dholakia, Ruby R. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 6.2012, 3, p. 198-214
|
| Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Geoinformationssystem | Geographic information system | Werbewirkung | Advertising effects | Geschlecht | Gender |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009666646