Logistic regression : an advancement of predicting consumer purchase propensity
Year of publication: |
2011
|
---|---|
Authors: | Yeung, Ruth M. W. ; Yee, Wallace M. S. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 1, p. 71-81
|
Subject: | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour | Emotion | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management |
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