A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Year of publication: |
2021
|
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Authors: | Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-14
|
Subject: | Co-creation | Customer journey | Emotional response | Experiential values | Journey satisfaction | O mnichannel | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management |
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