Logistics innovation : a service-dominant logic-based conceptual framework
Year of publication: |
2014
|
---|---|
Authors: | Saatçıoğlu, Ömür Yaşar ; Denktas-Sakar, Gul ; Karatas-Cetın, Cimen |
Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 1-26
|
Subject: | Innovation | Service-Dominant Logic | Service-dominant logic | Logistikdienstleister | Logistics provider |
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