Lone wolf or social monkey? : the role of marketing outsourcing in the development of second-order marketing competences
Dorian Laurențiu Florea, Claudiu Cătălin Munteanu
| Year of publication: |
2020
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|---|---|
| Authors: | Florea, Dorian Laurențiu ; Munteanu, Claudiu Cătălin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 191-200
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| Subject: | Outsourcing | Second-order marketing competences | First-order marketing competences | Absorptive capacity | Organizational learning | Dynamic capabilities | Lernende Organisation | Learning organization | Dynamische Kompetenzen | Kompetenz | Competence | Marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.11.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212467