Longitudinal study of green marketing strategies that influence Millennials
Year of publication: |
2012
|
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Authors: | Smith, Katherine Taken ; Brower, Tracy R. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 6, p. 535-551
|
Subject: | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Längsschnittanalyse | Longitudinal analysis | 2009-2011 |
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